How to Be Successful in SMS Marketing
If you want to become an expert at something, it takes a lot of time and effort to learn the trade secrets. The same campaigns are used for SMS marketing.
If you want to advertise to consumers and build your brand, you must do so through mobile devices. This is where your clients are because mobile device usage has surpassed “fixed Internet connection” usage globally. Mobile banner advertisements, adverts that appear in video games, and QR codes are just a few of the ways to reach mobile customers.
Short Message Service(SMS) marketing is another of these techniques. Delivering material to customers via text messaging is a low-investment, high-return marketing tactic.
The following is a list of the top SMS marketing tactics I’ve observed for boosting response rates:
Encourage clients to join up for your SMS service by sending them text-based coupons or discounts. Customers feel as though they belong to a select group or community as a result.
When you speak, keep it brief and to the point
Over 90% of SMS messages are read within three minutes, making it a close-knit method of communicating with your customers. With only 160 characters to work with, you must ensure that your message is clear and provides substantial value in order to elicit a good response from your audience.
Create a clear call to action
A short code and a keyword serve as the engine for an SMS campaign. If you want customers to take part in a campaign that asks them to text your keyword to a five-digit number (your short code), make sure those two items stand out and aren’t concealed in the message.
Specify MMS (Multimedia Messaging Service)
If you have trouble fitting 160 characters per message, send your customers videos or pictures using MMS. Even YouTube URLs are OK because they give your clients a visual image of your business.